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Strategic Marketing

Value proposition canvas

When considering the potential to enter a new market, develop a new product, or expand your target audience, BMC offers a comprehensive approach. It guides you in finding the right strategy to create a long-term, viable business plan, considering every aspect of your marketing. Once the table is filled, you’ll have your value proposition and many ideas to work with when crafting your marketing and communications strategy, reassuring you that all aspects of your business are considered.

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Strategic Marketing

Value proposition canvas

A framework that helps you find where your potential customers’ needs and your products and services meet based on client research and market and brand insights. It enables you to ensure a viable market, whether stepping out on a new one, expanding market share or developing your services and products.

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Communication Strategy

Sales funnel framework

A model that maps out the journey potential customers take from becoming aware of a product or service to making a purchase. It provides insights into customer behaviour and helps businesses create targeted marketing efforts for each funnel stage. It improves sales efficiency by highlighting areas where improvements are needed to boost conversion rates.

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Business strategy

Business model canvas

A strategic management tool that helps business owners understand where their brand is right now. It’s like taking a snapshot of your business model. A great tool to show you correlations and deficiencies and helps you define your value proposition based on your customers’ needs, resources, cost structure and more.

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