Drag

Why work in a process
instead of on projects?

You can send a brief to another agency and get a keyvisual back in a month, post an ad, get some results — the end.

Branding is an ongoing effort. We might dive deep into your strategy for long weeks, but our co-work leads to a consistent, efficient, and reliable communication framework that delivers on a strategic level.

Low hanging fruits

You have short-term goals, too.
We get it. Before digging into your strategy, let's pick the low-hanging fruits that are easy to reach and fast to achieve results with.

Holistic approach

Working with a group of dedicated experts allows us to gain insights early on from each key area involved in the process, setting the scene for a thriving environment.

Strategic mindset

Even for the smallest tasks. Your brand can only be consistent
- therefore recognisable -
if every piece of communication serves the same goals.

You're working with us, too

We're needy—sorry about that. We're going to ask tons of questions about your business and your brand. We hope you like workshops!

Step 4

Marketing Communications

We can create Facebook posts, PPC ads, Instagram Reels or even billboard visuals right away. You'd like them too. They would be beautiful, funny, intelligent, vivid, singing and dancing almost.
But still, we probably shouldn't.

Whether you personally like something shouldn't be the deciding factor. Unfortunately, marketing communications is not that easy. Well, it can be, but you'd have to build it on a solid base, which can be built only with blood and sweat.

Or with us. Keep scrolling.

Step 3

Marketing Operations

Did you know that Facebook is not only used by the old lady next door playing CandyCrush? TikTok is not only for thirteen-year-olds, and there's at least one mom on LinkedIn posting about her children and waiting for a diaper brand to reach her.

Still, you should probably consider these platforms as communities of certain audiences that can be segmented in some way.

Don't trust your gut. Don't trust ours either! If you jump into choosing your marketing channels and segmentation criteria, you can end up offering Angus steaks for vegans. Or, even worse, tofu for meat-lovers!

Step 2

Strategic Marketing

This is where our work begins. We're learning everything about your brand, and you're learning about branding. Lots of canvases, tables and models are going to be prepared. Values and unique selling points will be found. Facts and ideas are to be discovered. And, oh, boy, how we're going to prepare, find, and discover them!

In this step, we're working with a research company, if needed, to gather all the information about your opportunities, threats, audience, and competitors. Then, we're digging deep into your offering and your target personas' needs to find your Value Proposition. Segmentation, positioning, and brand image are all part of the work before you can even think of advertising.

So, this is where it all starts. But what's Step 1, then?
Oh, of course...

Step 1

Find out how we
can help you grow.
Let's have an
introduction call!