Client:
Early Intervention Centre Budapest
Sector:
Non-profit
Services:
Campaign strategy
Digital tools
Web development
Our collaboration with the Budapest Early Development Centre began with a workshop to understand the foundation’s operations, goals, and opportunities. The organisation’s mission is to ensure that every child receives the support they need to grow – even if they reach developmental milestones slower than their peers.
The main objective of our work was to increase the Centre’s visibility and build a stable, long-term base of supporters. A key element of the strategy was to develop tools for data collection and for recruiting regular donors.
The first joint project: the 1% campaign
Our first collaboration was the 1% campaign in 2021, where MorePeaks designed digital tools and visual assets – banners and social media materials that supporting companies and individuals could share on their own platforms. The Centre’s staff also played an active role, posting about why their work is personally meaningful to them. This human, honest and authentic communication turned the organisation’s own community into the campaign’s strongest voice.
Clean structure and targeted communication
To improve user experience, we redesigned the website so that only information related to the 1% donations remained visible. Short, personal emails were sent to the existing database, focusing on a single message: the 1% contribution provides real, tangible support for the Centre’s work. Using Google and Facebook’s advertising systems, we ran remarketing and targeted campaigns to reach both existing and potential new supporters.
We followed the principle that people connect with people – not with logos or institutions. As confirmed by Candid’s “Nonprofit Authenticity on Social Media” analysis,
“authentic content shared by staff generates 38% higher engagement on average than posts shared from official brand pages.”
A genuine, personal voice not only makes communication more human but also measurably increases trust and community involvement. That’s why we encouraged the Centre’s staff to share, in their own words, why their work matters to them – allowing supporters to connect with real people and real stories.
A self-sustaining, long-term system
At the start of our partnership, we created a brand kit to help the Centre communicate independently while maintaining a consistent visual identity. The aim was to enable the organisation to handle its visual materials confidently, even without day-to-day agency support.
The collaboration continued the following year: MorePeaks developed the annual 1% campaign again, and designed roll-ups and posters promoting the Centre’s professional training programmes and initiatives.
As a result, the foundation’s communication became clearer, more people-centred, and more digitally confident. The partnership not only generated donations but also strengthened the organisation’s human-focused brand image and helped establish a communication structure that remains effective in the long term – even without a large budget