Client:
Rozmár
Year
2023
Industry:
FMCG
Services:
Brand identity and brand image
Webpage facelift
Yearly marketing plan
Awareness campaign
E-mail marketing
The Project
Rozmár, a B2B supplier company working with the HORECA segment, initially approached us with a brief for a website facelift. However, as we delved deeper into their brand’s value proposition and conducted market research, it became apparent that a new communication strategy was necessary..
The Challenge
Understanding Rozmár’s core values and market position required extensive collaboration and research. Additionally, navigating the unique dynamics of the HORECA segment, with its significant competition, presented a distinct challenge. Through this process, we uncovered the need for a comprehensive reevaluation of their communication strategy to better resonate with their target audience and stand out in the crowded market.
The Result
The project resulted in a refined communication strategy for Rozmár, focusing on enhancing their brand’s presence and effectiveness in the HORECA market. We set clear strategic goals and developed a yearly marketing plan, prioritizing these goals to ensure focused and impactful efforts. This new strategy was implemented across various channels, including their website, social media, and promotional materials, ensuring consistent and impactful messaging to their audience.