Client:
Škoda Hungary
Sector:
For-profit CSR campaing
Services:
Social media communication
Creative assets (digital & print)
Project management
CSR initiatives & partnerships
Beyond campaigns: a long-term brand partnership
Our collaboration with Škoda Hungary spans more than ten years and is defined by continuity rather than one-off projects. Alongside brand and sales-focused campaigns, we have worked together to develop purpose-driven initiatives that reflect Škoda’s core values: accessibility, reliability, family focus and mobility.
Building communities: We Love Cycling & hockey for kids
One of the cornerstones of our work was building We Love Cycling Hungary into an active cycling community. Beyond content and campaigns, the platform became a shared space for cyclists and cause-led initiatives, including CSR projects such as the Re-Cycling campaign, which donated refurbished bicycles to children in need.
Another long-term initiative is a sub-brand created to help children discover ice hockey in an accessible, playful way. The programme supports youth engagement through communication, events, and partnerships.
Világszép Foundation – mobility is an opportunity
The Világszép Foundation works with children in children’s homes, offering long-term mentoring programmes, storytelling sessions, summer camps, and regular activities. Their mentors build deep, trust-based relationships with children — a process that takes time, consistency and presence.
Škoda Hungary supported this work by providing cars for the foundation’s volunteers, enabling mentors to reach children’s homes more easily and organise programmes out of the usual reach. The mobility support allowed mentors to build shared experiences with the children, creating a safe space where trust, confidence and shared experiences could grow.
Alongside vehicle support, we delivered an awareness campaign and directed attention to the foundation’s webshop, helping to generate additional resources for their work.
A world of wonders – brought to children in Škoda cars
Another highlight was a Christmas CSR initiative in collaboration with the Palace of Wonders (Csodák Palotája). Children living at the Burattino Children’s Home were transported in Škoda vehicles for a full-day visit, where they received gifts and hands-on scientific experiences.
Here again, mobility was the key enabler — turning access into experience and creating a memorable day that combined learning, joy and care.
The Burattino Primary and Secondary School and Children’s Home is Hungary’s only integrated child protection institution maintained by a foundation. It provides education, care and development opportunities for children who cannot live with their biological families. Burattino plays a crucial role in offering stability, education and emotional support — often with limited resources. Our collaborations aimed to support the children not only with donations but also with experiences and attention.
Purpose-driven communication aligned with brand values
Across all initiatives — from Christmas charity projects to awareness and fundraising campaigns — the guiding principle remained the same: align social impact with Škoda’s brand values. Each initiative was designed to be brand-aligned, credible and human, ensuring that social engagement strengthened both community trust and brand authenticity.