Client:
Synermont
Year:
2021
Industy:
Contract manufacturing
Services:
Brand identity and brand image
Brandbook and guidelines
Visual identity
Communication strategy
Templates
The Project
The term “SynerMont” combines elements that highlight the values of the company’s activities through associative concepts. The project aimed to ensure that Synermont presented itself consistently across all platforms and media, maintaining fidelity to these concepts and achieving an outstanding visual presence in the Western European market.
The Challenge
We immersed ourselves in innovative manufacturing processes to fully grasp the company’s core value proposition and build a communication strategy. Highlighting key terms such as value creation, teamwork, harmony, union, participation, modularity, and proactivity guided our strategic identification of the most effective channels to reach potential customers.
The Result
The logotype, colours, and typography seamlessly reinforced the core values, forming a recognisable brand image.
As Synermont’s primary visual communication element, the logo plays a pivotal role in our branding strategy. The circle represents completeness and process, while the intersection symbolises teamwork and union. These elements, as well as teamwork, collaboration, and professionalism, are central to Synermont’s visual identity. The templates and assets we developed, including pictograms and a presentation template, were instrumental in implementing the branding and communication strategy, providing a consistent visual identity and streamlined communication across various channels.